Editorial Strategy

Maybe you need a strategy for your blog, or you’ve decided to kick off an online magazine. We work with you to understand your objectives and define your overall strategy, including identifying your audience and the stories you need to tell. We design the audience experience and map the content strategy. We’ll even help you develop your authors and editors. We’ll conduct a content audit to determine existing content that supports your plans. Already have something on the go and need some objective feedback and insights? We can do that too.