Marketing Reinvented

This is the first newsletter I published on LinkedIn. It was written in March 2023 – but much content is still relevant.>
When I headed out for the Christmas holiday in December, the talk about ChatGPT was just getting started. So like anyone who needed a break, I didn’t pay it a lot of attention, especially since I knew the news and the chatter would be there when I returned.
Coming back was like getting slapped in the face. The talk was everywhere. The panic from some – “it’s the end for…

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Note: This newsletter was first published on LinkedIn March 24, 2023
In 2016 I wrote my first article on account-based marketing. It was an interview with Sangram Vajre, co-founder and CMO of Terminus. It was new, it was shiny, and everyone was saying it was the next big thing in marketing.
Before…

When I worked as a consultant for an IT company, I had the opportunity to learn many things from the ground up. My earliest roles were developing applications in MS Access (yes, you can do that). But then I got into website development using Javascript, and I was completely hooked and sold on this new type of coding.
There was a lot of learn-as-you-go, and sometimes it was incredibly frustrating trying to get a piece of code to do what I wanted. But when it finally did – boy, did I ever feel…