Telling my comfort zone to kiss my …

Telling my comfort zone to kiss my …

I have gotten up and down from my computer at least half a dozen times since I told myself to write this newsletter. Each time, I made some excuse to myself that I needed to do something, like get a couple of almonds to eat with the tiny chocolate Easter eggs that...
Reflections on generative AI mixed in with martech AI-news

Reflections on generative AI mixed in with martech AI-news

This is the first newsletter I published on LinkedIn. It was written in March 2023 – but much content is still relevant.>
When I headed out for the Christmas holiday in December, the talk about ChatGPT was just getting started. So like anyone who needed a break, I didn’t pay it a lot of attention, especially since I knew the news and the chatter would be there when I returned.
Coming back was like getting slapped in the face. The talk was everywhere. The panic from some – “it’s the end for…

ABM, ABX, or Revenue Generation? It’s still all about accounts

ABM, ABX, or Revenue Generation? It’s still all about accounts

Note: A big thank you and welcome to the people who subscribed to this newsletter! It’s a work in progress, and I will do my best to give you a reason to read each new edition! Feedback is welcome.
Note: This newsletter was first published on LinkedIn March 24, 2023
In 2016 I wrote my first article on account-based marketing. It was an interview with Sangram Vajre, co-founder and CMO of Terminus. It was new, it was shiny, and everyone was saying it was the next big thing in marketing.
Before…

Use AI if you want, but never stop learning

Use AI if you want, but never stop learning

When I worked as a consultant for an IT company, I had the opportunity to learn many things from the ground up. My earliest roles were developing applications in MS Access (yes, you can do that). But then I got into website development using Javascript, and I was completely hooked and sold on this new type of coding.
There was a lot of learn-as-you-go, and sometimes it was incredibly frustrating trying to get a piece of code to do what I wanted. But when it finally did – boy, did I ever feel…