Over ten years in content marketing, editorial strategy and management, and product marketing. Experience creating and implementing content marketing plans, digital marketing strategies, managing editorial for a media site, supporting product marketing, account-based marketing, and sales enablement teams.
Creation of a range of assets including podcasts, whitepapers, website content, blog posts, ebooks, infographics, video scripts, social media, datasheets, solution guides. And, if you need some editorial guidance and feedback on your current strategy or writing we’re here for you.
Seven years as a content and product marketer; eight years as a journalist/ software technology analyst and ten years in IT with enterprise software including content services, information governance, analytics, marketing technology, web content management, digital experience management and more.
From strategy all the way through delivery, a solid content marketing strategy requires understanding your company objectives, your customer needs and delivering an approach that ensures both succeed. Our services include defining the right messaging and strategic stories for your brand, identifying target audiences and ICP (ideal customer profile), mapping the buyer’s journey and defining an editorial plan that includes the right channels, content assets, and stories. We listen carefully, research thoroughly and plan meticulously.
Maybe you need a strategy for your blog, or you’ve decided to kick off an online magazine. We work with you to understand your objectives and define your overall strategy, including identifying your audience and the stories you need to tell. We design the audience experience and map the content strategy. We’ll even help you develop your authors and editors. We’ll conduct a content audit to determine existing content that supports your plans. Already have something on the go and…
We can help define your product positioning and messaging framework within target markets and conduct market research to determine competitive differentiation. Development of sales and marketing collateral including sales presentations, datasheets, solution guides, videos, press releases, technical ebooks, blog posts and more. We can also help build demand generation programs, identifying persons, messaging, channels, CTA and the creation campaign assets.
You want to share your views and insights, and you need help. Whether it’s a regular column, a blog post, a book or something else, we can help get your best voice out there. Maybe you need some editorial guidance to find your voice and frame your thoughts. Or maybe you need someone to take those ideas and produce great content. We believe the best thought leadership is a collaboration where we work together to ensure your ideas are clearly…
For technology providers, we research your market and provide insights on the competition and where you can differentiate your content and product marketing. We specialize in enterprise software including web content management, digital experience management, enterprise content management (content services, information governance, analytics), and marketing technology.
If you like the idea of account-based marketing and aren’t sure where to start we can help you define your strategy. We’ll work with marketing and sales to identify your ideal customer profile, research target accounts and the key contacts within those accounts. We’ll help define the buyer’s journey and what campaigns, content assets and advertising strategies are required. And we’ll work with you to define the metrics, measurements, and KPIs you’ll need in place to track the performance of…
For buyers, we work with you to define your requirements, then conduct research and product evaluations recommending a short list of vendors for you to review in detail. We are technology agnostic and customer-focused.
I had great pleasure working with Barb while at Everteam. I am amazed at how she made us look much larger than we were. We worked together on direct campaigns for the sales side and also helped ramp up our partners quickly helping guide them with their marketing of our solutions but also giving them great advice on how to be more productive. Very sharp. I miss her abilities.
Barb has a unique skill set. She can cross both the technical and business sides of most projects and communicates clearly, in writing and words, with any audience. She is professional, easy to work with and a great asset to any team.
Barb is an insightful writer and content marketer, and she knows the industry inside and out. She ran the content marketing initiatives for me at Nuxeo. Not only could I always count on her to deliver well-crafted articles, on time, but she had good recommendations for improving the distribution, tracking, and impact of our content. I would work with her again in a heartbeat.