Knowing which prospects and customers to focus time and effort on is critical for marketing and sales success. You can’t hit everyone; you have to hit the right ones. Predictive and AI can help. How is the technology adapting to support sales intelligence? I spoke with one predictive sales and marketing platform vendor to get a feel for how the market is evolving. In my discussion with Sean Zinsmeister, VP of Product Marketing at Infer, he talked about three main…