Eric Berridge, CEO of Bluewolf, an IBM Company, has a new book out called Customer Obsessed. I could not pass up an opportunity to read a book that looks at how organizations need to blend people, process and technology to create exceptional customer experiences. I’m not finished the book yet, but I did get an opportunity to talk with Berridge about some of his ideas. Note: This article was first published on CMS-Connected. You can read it there as well: …