Insights and Ideas

Knotch Search Engine

Knotch Releases Search Engine for Sponsored Content

This article first appeared on CMS-Connected: If you’re working on your branded content strategy and you want to understand what’s happening in your industry and what the competition is doing, especially with their sponsored content, then you might want to check out Knotch. Knotch provides an Intelligence Suite for Brands, a suite of tools that help brands track the performance of their branded content and keep an eye on what’s happening in their industry with publishers and competition. I…

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Getting Customer Obsessed - Interview with Eric Berridge

Customer Obsessed With Bluewolf’s Eric Berridge – CMS-Connected

Eric Berridge, CEO of Bluewolf, an IBM Company, has a new book out called Customer Obsessed. I could not pass up an opportunity to read a book that looks at how organizations need to blend people, process and technology to create exceptional customer experiences. I’m not finished the book yet, but I did get an opportunity to talk with Berridge about some of his ideas. Note: This article was first published on CMS-Connected. You can read it there as well: …

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Predictive and AI for Sales Intelligence

Diginomica: Can predictive bring sales and marketing together?

Knowing which prospects and customers to focus time and effort on is critical for marketing and sales success. You can’t hit everyone; you have to hit the right ones. Predictive and AI can help. How is the technology adapting to support sales intelligence? I spoke with one predictive sales and marketing platform vendor to get a feel for how the market is evolving. In my discussion with Sean Zinsmeister, VP of Product Marketing at Infer, he talked about three main…

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A little about BMZ Content Strategies
Owned by Barb Mosher Zinck, BMZ Content Strategies provides content marketing services, and technology research/analysis for clients in the enterprise software business. We can help you define and design your strategy and produce the content that meets the needs of your customers.
Contact Us

Email: barb@
Phone: 347-223-5108
Twitter: bmosherzinck