Getting Customer Obsessed - Interview with Eric Berridge

Customer Obsessed With Bluewolf’s Eric Berridge – CMS-Connected

Eric Berridge, CEO of Bluewolf, an IBM Company, has a new book out called Customer Obsessed. I could not pass up an opportunity to read a book that looks at how organizations need to blend people, process and technology to create exceptional customer experiences. I’m not finished the book yet, but I did get an opportunity to talk with Berridge about some of his ideas. Note: This article was first published on CMS-Connected. You can read it there as well: …

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Predictive and AI for Sales Intelligence

Diginomica: Can predictive bring sales and marketing together?

Knowing which prospects and customers to focus time and effort on is critical for marketing and sales success. You can’t hit everyone; you have to hit the right ones. Predictive and AI can help. How is the technology adapting to support sales intelligence? I spoke with one predictive sales and marketing platform vendor to get a feel for how the market is evolving. In my discussion with Sean Zinsmeister, VP of Product Marketing at Infer, he talked about three main…

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A little about BMZ Content Strategies
Owned by Barb Mosher Zinck, BMZ Content Strategies provides content marketing services, and technology research/analysis for clients in the enterprise software business. We can help you define and design your strategy and produce the content that meets the needs of your customers.
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Email: barb@ Phone: 347-223-5108 Twitter: bmosherzinck